That's what I love about Sacha's movies - you want to be the first one to see it, and then you want to bring your friends to see their reaction. "I remember going to see Borat on the day it came out - the 11 am show, first show, and crying laughing, and going to see it again that weekend with friends. "I remember, at the beginning of the DVD era, people were passing around DVD box sets of 'The Ali G Show' - 'Have you seen this stuff?'" Leterrier recalls. Leterrier says that when he was approached to direct The Brothers Grimsby (2016), he was gratified by the chance to work with a star he had long admired. The filmmakers approached Louis Leterrier - one of the most in-demand action-film directors ( The Transporter (2002), Now You See Me (2013)), to take the helm. That's the problem with comedy, it becomes very unfunny when you're talking about it."
It all sounds quite mathematical, and less funny, doesn't it? Doesn't sound very funny. Then, you kind of work it out logically: okay, this kind of guy would be a good comic foil to him. A complete embarrassment for his brother. Somebody who's full of love, who has real relationships, who has kids, who's nostalgic, who cannot stop talking, and somebody who's kind of from a lower stratum of society. You can work out who's the opposite of that character. They're basically misogynistic, and they are almost monosyllabic.
My immediate response was, "Who's the best guy to act as a foil to a James Bond-type that could create havoc for him on the road?" So I thought, "What are the common attributes of these action heroes?" Generally, they're lacking in any empathy, they're ruthless murderers, they're often alcoholics, they use violence toward everyone, they have no loving relationships. The conceptualization of this movie's high concept, which was "James Bond's Brother" was summarized by star Sacha Baron Cohen in an interview with MIT's The Tech: " Phil Johnston came into the office and pitched this idea, which was James Bond's brother.
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